Date of Issue: 1st January 2026
Next Review 1st January 2027
Approved by: Directors of artspace
1. Purpose
This policy outlines how artspace manages marketing and communications in a way that is ethical, accurate
and reflective of our professional values. artspace’s communications aim to promote our creative workshops
with integrity, ensuring that all messages are truthful, inclusive and sensitive to the boundaries between
therapy and therapy-informed practice.
2. Scope
- This policy applies to all forms of communication and marketing carried out by artspace, including:
Website and social media content - Printed materials (brochures, posters, flyers)
- Press releases and media engagement
- Email and newsletter communications
- Verbal presentations and event promotion
- Collaborative marketing with clients or partner organisations
It covers all artspace staff, contractors and associates representing the company.
3. Guiding Principles
Our marketing and communications are guided by the following principles:
3.1 Integrity and Transparency
- All promotional materials will present artspace’s work accurately, honestly and without exaggeration
- We will clearly distinguish between art therapy and art therapy-informed practice
- We will not make therapeutic claims about our workshops or imply that participation replaces
professional mental health support
3.2 Professional Standards
- All communications will align with the HCPC Standards of Conduct, Performance and Ethics and the
British Association of Art Therapists (BAAT) Code of Ethics - Our facilitators will uphold professional boundaries in both online and offline communication
- Testimonials, quotes or feedback will only be used with explicit consent
3.3 Inclusion and Respect
- Our language and imagery will reflect diversity, equity and inclusion, representing people respectfully
and avoiding stereotypes - We aim to use imagery that celebrates creativity, connection and accessibility
- All communication will be free from discriminatory or exclusionary content
3.4 Confidentiality
- We will never share personal or identifiable information about workshop participants without explicit
written consent - Images/artworks created during workshops will only be shared with the creator’s permission and in
accordance with our Data Protection Policy - Case examples, if used, will be anonymised and sensitively described
3.5 Collaboration and Alignment
- When co-marketing with clients or partner organisations, artspace will review and approve all
communications that reference our name, logo or services - We will ensure that all joint communications align with our values and accurately represent our work
4. Social Media Use
artspace maintains a professional social media presence to share updates, insights and resources related to creative workshops and workplace connection.
- All posts will be respectful, factual and in line with our ethical framework
- We will not post or comment on confidential matters or engage in debate that may compromise
artspace’s professional boundaries - Comments or interactions that are offensive, discriminatory or distressing will be removed or reported
- Images of artworks, events or participants will only be shared with prior written consent
5. Accessibility of Communications
We aim to make our communications clear, inclusive and accessible:
- Using plain, welcoming language
- Ensuring digital content is readable and visually accessible
- Responding to requests for information in alternative formats where possible
6. Brand Representation
artspace’s brand represents professionalism, warmth and creativity. All representatives are expected to:
- Use the official artspace name and logo in line with brand guidelines
- Maintain consistency in tone, style and message
- Refrain from creating or distributing materials using the artspace name without prior approval
7. Media Enquiries and Public Statements
Only the Directors of artspace (or a designated representative) may issue statements to the media or comment publicly on behalf of the organisation. All external requests for information, interviews or commentary must
be referred to a Director.
8. Feedback and Continuous Improvement
artspace welcomes feedback on our communications to ensure clarity, accuracy and sensitivity. We are committed to regularly reviewing how we present our work and responding to evolving good practice in ethical
marketing and communication.
9. Responsibilities
- Directors: oversee compliance, approve all major marketing materials and ensure ethical standards are upheld
- Associates and Contractors: follow this policy and seek guidance before issuing public or promotional
content
10. Review
This policy will be reviewed annually or sooner if there are changes to legislation, regulatory standards, or organisational practice.
11. Contact
If you have questions about this Marketing and Communication Policy please contact:
artspace Directors: Sarah Edmonds and Karen Wilson
Email: hello@artspacearttherapy.co.uk